Hipp entered the Georgian market in 2007 on the initiative of the Managing Director, Mr.Claus Hipp. Since 2005, and prior to the official launch of “Hipp Georgia,” the company carried out intensive research within the Georgian market and studied the possibilities of developing bio-agricultural production in different regions of the country. The director of Hipp Georgia, a Georgian himself, Mr. Archil Zhvania, was appointed from the staff of Hipp in Germany and he himself structured the management of the company. The present focus of Hipp Georgia is the production of bio and conventional apple concentrate juice.
Mr. Claus Hipp is a great friend and supporter of Georgia. His first association with the country occurred in 1998 and was connected to the field of art. But it was his love of the natural environment, the liberal attitude towards business, a simplified tax system and the simplicity of export / import procedures that were the main incentives for Mr. Hipp when he decided to invest in Georgia.